Independent platforms
CallTrackingMetrics Reviews
According to independent reviews, CallTrackingMetrics averaged at 4.5 out of 5, which is a high yet not spotless score. So, before picking CallTrackingMetrics as your SaaS solution, it makes sense to evaluate whether it’s a good fit for your business – feature-by-feature, including real use cases and user feedback.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | 4.6 | 150 |
| G2 | 4.5 | 759 |
| Gartner | 4.8 | 5 |
| GetApp | 4.6 | 150 |
| Glassdoor | 4.3 | 20 |
| GoodFirms | No reviews | No reviews |
| Software Advice | 4.6 | 150 |
| Trustpilot | 4.2 | 215 |
| TrustRadius (out of 5) | 5.0 | 14 |
| Weighted Average Rating | 4.5 |
See also: What Made Us Choose Sources for Expert Score?
CallTrackingMetrics Social Media
CallTrackingMetrics Traffic & Engagement
Curious how users actually find and interact with CallTrackingMetrics? The table below covers traffic sources, user engagement, and other key calltrackingmetrics.com metrics.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 242594.0 | 23.01 | 1925.6 | 0.24 | 72% | 19% | 0.45% | 3.9% | 0.14% | 0.7% |
CallTrackingMetrics Website Visits Two-Year Trend: Negative
Learn more: Website Traffic Indicators We Use.
Supported Integrations
CallTrackingMetrics connects with platforms like Salesforce, HubSpot, and Microsoft Dynamics 365, ensuring your Call Management system fits into your existing sales and marketing tools without extra setup.
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Zendesk
- Shopify
- Google Ads
- Facebook Ads
- Zoom
- Slack
- Zapier
CallTrackingMetrics Call Management Service Review
Feature Highlights: What Stands Out and What’s Missing
Here’s a look at what CallTrackingMetrics actually delivers – and where it falls short.
| Call Management Feature | Availability |
|---|---|
| Voice Recognition | Yes |
| Vanity Numbers | Yes |
| Toll-Free Numbers | Yes |
| Real-Time Reporting | Yes |
| Professional Recordings | Not verified |
| Interactive Voice Response (IVR) | Yes |
| Call Recording | Yes |
| Call Analytics | Yes |
| Inbound Call Tracking | Yes |
| Call Filtration | Yes |
| Automatic Call Distribution (ACD) | Yes |
| API and Third-Party Integrations | Yes |
| Pay-Per-Call | Yes |
| CRM | Not verified |
| CPaaS | Not verified |
Now that you’ve seen the feature list, let’s break down how each capability impacts real-world Call Management.
Voice Recognition
CallTrackingMetrics converts call audio into searchable, actionable text using AI transcription — but the more useful part is what happens after the transcript is created. AskAI lets teams query conversation data using natural language prompts rather than building custom reports, while automated scoring and keyword flagging surface insights across every call without manual review. One client that handles over 170,000 outbound and 70,000 inbound calls annually achieved a conversion rate close to 85% — well above the industry average — citing conversation intelligence as central to how they got there.
Vanity Numbers
CallTrackingMetrics lets businesses acquire and manage vanity numbers alongside local and toll-free options, all tied into the platform’s attribution and routing setup. A memorable number does ongoing work in campaigns — it shows up in ads, gets mentioned by word-of-mouth, and sticks with customers longer than a generic DID — and having it report through the same attribution system as every other tracking number keeps the measurement consistent.
Toll-Free Numbers
CallTrackingMetrics supports toll-free numbers across dozens of countries, with GeoContact DNI extending that further — visitors see a phone number matching their geographic location automatically, whether that’s matched to a country, region, or area code. For businesses running global campaigns, showing callers a local-looking number rather than a foreign toll-free line consistently improves call conversion rates.
Real-Time Reporting
CallTrackingMetrics surfaces call volume, traffic sources, agent activity, and campaign performance in live dashboards that update as calls come in. Teams that have integrated it with Google Ads report being able to see both granular individual cases and the 30,000-foot view at the same time — the kind of dual-layer visibility that makes it possible to catch a campaign problem the day it develops rather than the week after.
Interactive Voice Response (IVR)
CallTrackingMetrics IVR flows route calls based on caller selections, geographic location, traffic source, or custom trigger conditions — with branching logic that handles more complex routing without requiring manual management at each step. Simpler queries resolve through self-service paths in the IVR before they ever reach an agent, and the same flow configuration ties into the platform’s attribution data so every call’s routing path is logged alongside its source and outcome.
Call Recording
CallTrackingMetrics records inbound and outbound calls automatically and pairs each recording with its transcript, attribution data, and AI-generated scoring — all accessible in one place rather than requiring cross-referencing. The platform is SOC 2 compliant and built to satisfy HIPAA, HITECH, GDPR, and CCPA requirements, which matters for teams in regulated industries where compliance documentation isn’t optional. Recordings feed directly into Conversation Intelligence, so the AI analysis is ready when the call ends rather than running as a separate process.
Call Analytics
CallTrackingMetrics applies AI-driven analysis across every recorded conversation — identifying trends, scoring calls for quality and lead value, and feeding that data back into platforms like Google Ads as offline conversion signals. The Google Ads Direct Connect integration sends high-quality call leads back to smart bidding in real time, which is how one team described seeing conversions increase 25–30% after adding call tracking to their clients’ campaigns.
Inbound Call Tracking
Dynamic Number Insertion assigns unique tracking numbers to individual campaigns, keywords, sessions, and sources — and automatically swaps the phone number a website visitor sees based on how they arrived. That session-level attribution connects offline phone calls to the specific online activities that drove them, closing the gap that most marketers hit when a prospect finds an ad, lands on the site, and then picks up the phone. Omnichannel attribution extends the same logic to texts, chats, and form fills.
Call Filtration
CallTrackingMetrics lets teams define filtering rules and triggers that act on incoming calls before they reach the queue — routing by caller location, traffic source, behavioral signals, or any custom criteria configured for the account. High-value callers follow a priority path; spam and low-intent contacts get handled differently without an agent making that call manually. The rules apply automatically and can be layered with routing logic so the filtering and distribution work together rather than separately.
Automatic Call Distribution (ACD)
CallTrackingMetrics distributes calls using routing rules, schedules, queue management, and skill-based logic — with the attribution layer running in parallel so every routed call’s source and path are recorded alongside the outcome. Browser-based softphone and smart dialer functionality keep agents working within the platform rather than switching tools, and the routing rules are adjustable without technical support when team structure or hours change.
API and Third-Party Integrations
CallTrackingMetrics integrates natively with Google Ads, Google Analytics, HubSpot, Salesforce, Facebook, Gong, and dozens of other platforms — with the Google Direct Connect integration communicating directly with the Google Ads API to pass call conversions back in real time. The API handles custom integration requirements, and 100,000+ users across the globe rely on the platform’s ability to sit inside an existing marketing and sales tech stack rather than requiring it to be rebuilt around it.
Pay-Per-Call
CallTrackingMetrics doesn’t have a built-in affiliate payment mechanism, but it provides the infrastructure needed to run custom pay-per-call setups: call monitoring, lead qualification, tagging, sub-account management, and automation that together handle the operational requirements without the platform needing to manage the financial layer. Teams that have built pay-per-call networks on top of it cite the sub-account structure and tagging flexibility as what makes the setup practical at scale.
CallTrackingMetrics Call Management Pricing Overview: How Much You’ll Pay
- Inbound Call per Minute: $0.03–$0.06
- Outbound Call per Minute: $0.03–$0.07
- Phone Number per Line: $1–$3/ local, $2–$4/ toll-free
- Minimum Price per Month: $79
Trusted Choice in Call Management: CallTrackingMetrics is a great option for small and medium businesses or businesses looking for reliable call management software without the need for a sophisticated set of features.
Related: How We Classify Inbound Call Management Software.
What Do Customers Say About the CallTrackingMetrics?
Positive reviews:
“The incredibly fast and diligent response time from the team at CTM. Anytime I run into an issue and ask for help, every member of the team is always willing to assist and help clarify my questions.” – Steven D. ⭐⭐⭐⭐⭐ December 2, 2025
“The phone number integrates seamlessly. I have several numbers for different campaigns. Love the call whisper feature and the tracking features to let me know how the caller found me. And the price…can’t beat it.” – Verified User in Entertainment ⭐⭐⭐⭐⭐ November 17, 2016
Negative reviews:
“We have been cooperating with CTM for 6 months. Our personal manager is Kara Kizior. There were a lot of mistaken phone calls in our account. About 90%! We are trying to solve this problem for 6 months!” – Alice T. ⭐☆☆☆☆ April 20, 2018
“Founder does not take responsibility when their system breaks and costs your client thousands of dollars. Not sure he has any kind of telecom background.” – Verified User in Marketing and Advertising ⭐☆☆☆☆ September 27, 2016
Positive reviews:
“It helps us manage calls across multiple store locations and have reporting to evaluate our business needs.” – Kelly B. ⭐⭐⭐⭐⭐ 2025
“One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who.” – Sean M. ⭐⭐⭐⭐⭐ 2025
Positive reviews:
“It is by far the holy grail of performance marketing. I use them for all of our (500) clients. Super stable.” – Shay B. ⭐⭐⭐⭐⭐ September 2025
“Overall we are satisfied with the tools and its integration with Hubspot. It gives us real information we need in different numbers we use.” – Pedro J. ⭐⭐⭐⭐⭐ September 2025
Positive reviews:
“The team is always professional and knowledgeable, and was able to walk me through porting my number when I had zero experience.” – Ying Liu ⭐⭐⭐⭐⭐ December 12, 2025
“Call Tracking Metrics is my platform of choice for both attribution and VOIP. I’ve used the platform for 8 years at this point and the functionality, consistency, and support are top notch.” – Tyler Voss ⭐⭐⭐⭐⭐ November 5, 2025
Negative reviews:
“This company uses AI to advertise — if you’re so cheap that you have to use AI instead of paying real people, then your organization must enjoy cutting corners. I wouldn’t trust this business with a potted plant.” – Cana Hazel Elowen ⭐☆☆☆☆ October 14, 2025
“Support is terrible, very difficult to get any help at all. And when you try to port a number out to a different carrier, they delay and block you endlessly.” – Tim ⭐☆☆☆☆ March 2, 2025
Positive reviews:
“Used in Marketing for Channel Attribution with unique tracking numbers; Used in Customer Experience with Live Chat; Used in Analytics with Form Reactor and other Conversation Tracking.” – Christopher R. Chaput ⭐⭐⭐⭐⭐ February 14, 2021
“We use [CallTrackingMetrics] to track conversions from marketing efforts as well as uncover issues in the sales process for our clients. This allows us to validate the leads we are driving and improve the conversion from lead to sale / customer / patient etc.” – Verified User ⭐⭐⭐⭐⭐ January 23, 2021
Ratings, scores, and feature assessments follow our standard evaluation process. See our review methodology.
CallTrackingMetrics Pay Per Call Alternatives
CallTrackingMetrics handles pay-per-call well for small and medium businesses, but it wasn’t built specifically around pay-per-call network management. If your operation centers on affiliate call networks, publisher payouts, or granular call monetization — rather than marketing attribution as the primary use case — some dedicated inbound call solutions may be a better fit. The five inbound call software alternatives below cover the core use cases where CallTrackingMetrics gets outpaced.
| Platform | Best For | Starting Price | Pay-Per-Call Focus |
|---|---|---|---|
| Phonexa | All-in-one affiliate call & lead management | Custom pricing | Native, built-in |
| Ringba | Call network operators & performance marketers | $0 platform fee (usage-based) | Core product |
| Retreaver | Publisher-side routing & campaign tagging | Custom pricing | Strong |
| VoIPstudio | SMBs wanting VoIP + basic call tracking | $4.99/user/mo | Limited |
| DialedIn | Outbound & blended call center environments | $25/agent/mo | Moderate |
1. Phonexa
Phonexa is built around the full revenue cycle of performance marketing — pay-per-call, pay-per-lead, and affiliate management from a single platform. Where CallTrackingMetrics layers pay-per-call on top of a marketing attribution foundation, Phonexa treats inbound calls as a first-class revenue workflow: publishers earn, advertisers buy, and the inbound call management system handles the routing, reporting, and payouts in between.
The platform covers inbound call tracking, IVR routing, real-time bidding on calls, fraud detection, and an integrated affiliate management system — all tied to a single reporting layer. For agencies or networks managing large publisher bases, the multi-account architecture and automated payout tools remove significant manual overhead.
Where it beats CallTrackingMetrics: The affiliate management is native — not bolted on. Publisher payouts, real-time call bidding, and lead distribution all run through the same system, which cuts down on the integration work that multi-tool setups usually require. Reporting goes deeper on the publisher side than CTM does.
Where CallTrackingMetrics holds its own: Getting started takes less time. The Google Ads connection is tighter, and for a team that doesn’t run a publisher network, Phonexa’s infrastructure is more than they need.
Pricing: Custom pricing. Contact Phonexa directly or visit their pricing page for current rates.
2. Ringba
Ringba is purpose-built for inbound pay per call tracking and call network operators. It strips out much of the marketing analytics tooling you find in CallTrackingMetrics and replaces it with deep infrastructure for routing, bidding, and monetizing inbound calls at scale. The platform charges no monthly platform fee — you pay for usage — which makes it attractive for high-volume operations where platform costs would otherwise compound quickly.
The routing engine is among the most flexible available: calls can be dispatched based on bid prices, schedules, geographic data, caller history, campaign performance, and custom logic built through the API. Real-time analytics update as calls come in, and the buyer/publisher marketplace structure handles the commercial layer between those generating calls and those buying them.
Where it beats CallTrackingMetrics: There’s no monthly platform fee — you pay for what you use, which changes the math at volume. The routing logic covers more conditions than most operators will ever need, and the buyer/publisher marketplace is built in rather than replicated through workarounds. CTM arrived at pay-per-call from marketing attribution; Ringba was built there from the start.
Where CallTrackingMetrics holds its own: As inbound call tracking software centered on marketing attribution, CTM has a cleaner Google Ads integration and is easier to set up for teams not running a dedicated call network.
Pricing: Usage-based only — minutes and numbers. Enterprise plans available.
3. Retreaver
Retreaver sits in a narrower niche: it’s designed for performance marketers and affiliate networks who need precise campaign tagging, tag-based routing, and publisher attribution — particularly where a caller’s journey involves multiple touchpoints before the phone rings. The tagging system is the standout capability: custom data collected at each stage of the caller’s interaction can be attached to the call and used to route it, score it, or pass it downstream.
The platform integrates well with existing ad stacks and CRMs, and its API is built for teams that want to pipe call data into their own systems rather than relying on Retreaver’s native reporting as the source of truth. It handles inbound call recording, IVR, and real-time buyer routing — but the differentiation is in how much context can travel with each inbound call.
Where it beats CallTrackingMetrics: Superior tag-based routing and campaign-level attribution for affiliate networks, flexible API for custom integrations, and better inbound call management for complex multi-party call flows where data from the caller’s pre-call journey needs to influence routing.
Where CallTrackingMetrics holds its own: Broader marketing analytics, more polished AI transcription and conversation intelligence, and a less technical setup process for smaller teams.
Pricing: Retreaver doesn’t publish rates. Pricing is based on your call volume and setup, so you’d need to go direct for a number.
4. VoIPstudio
VoIPstudio approaches the market from the opposite direction to CallTrackingMetrics: it’s primarily a business VoIP phone system that includes call tracking and reporting as part of its feature set, rather than a tracking platform with calling built on top. For small businesses whose core need is reliable inbound call services and enough reporting to understand what’s coming in, VoIPstudio covers a lot of ground at a price point that undercuts most dedicated tracking platforms.
Call recording, IVR, ring groups, and basic analytics are included across plans. The platform supports international numbers in 100+ countries and handles multi-site setups without additional infrastructure. What it doesn’t provide is the attribution depth, DNI, or AI conversation intelligence that positions CallTrackingMetrics at its price tier.
Where it beats CallTrackingMetrics: Significantly lower per-seat cost, included phone system functionality (rather than a separate VoIP layer), and international number coverage. The right fit for teams that don’t need marketing attribution but do need a managed phone operation.
Where CallTrackingMetrics holds its own: Marketing attribution, campaign-level tracking, DNI, AI transcription and scoring, and the depth of analytics that informs paid media decisions. VoIPstudio is not a pay-per-call platform.
Pricing: From $4.99/user/month (pay-as-you-go) to bundled per-user plans with included minutes.
5. DialedIn
DialedIn (formerly ChaseData) serves teams running blended call center environments — operations that handle both inbound calls and outbound dialing within the same agent workforce. If CallTrackingMetrics is the right tool when marketing attribution drives the use case, DialedIn is the right tool when contact center management does: queue management, predictive dialing, agent scripting, and supervisor oversight are where it concentrates.
Inbound call routing, IVR, ACD, and real-time dashboards are all present, and the platform’s outbound capabilities — predictive, preview, and progressive dialers — set it apart from pure tracking platforms. Pay-per-call support exists but is secondary to the contact center management workflow. Teams evaluating DialedIn are usually replacing or upgrading a traditional call center platform — they need an inbound call management solution that also handles outbound, not a marketing attribution tool.
Where it beats CallTrackingMetrics: Outbound dialing infrastructure (predictive, preview, progressive), agent scripting and supervisor monitoring tools, and a contact center management layer that CallTrackingMetrics simply doesn’t provide. Better suited for high-volume inbound/outbound blended operations.
Where CallTrackingMetrics holds its own: Marketing attribution, DNI, conversation intelligence and AI scoring, and integration with Google Ads and marketing analytics stacks. DialedIn is a contact center tool, not a performance marketing one.
Pricing: From $25/agent/month; volume discounts available for larger teams.
Which Alternative Is Right for Your Use Case?
The right CallTrackingMetrics alternative depends on what’s missing from your current setup. If you’re running a pay-per-call affiliate network and need publisher management, real-time bidding, and payout automation, Phonexa or Ringba are the serious options — they treat network operations as the primary workflow, not a secondary feature. If precise tag-based attribution and complex call flow management are the gap, Retreaver fills it without the overhead of a full network platform. For teams whose main need is a managed phone system rather than marketing attribution, VoIPstudio covers the basics at a lower cost. And if you’re operating or scaling a contact center that handles both inbound and outbound volume, DialedIn is built for that environment where CallTrackingMetrics is not.
CallTrackingMetrics remains the stronger pick for marketing teams that need Google Ads attribution, inbound call tracking, and a polished integration layer — it just doesn’t own the pay-per-call inbound call management use case the way dedicated platforms do.
