Independent platforms
TextMagic Reviews
According to independent reviews, TextMagic averaged at 4.5 out of 5, which is a high yet not spotless score. So, before picking TextMagic as your SaaS solution, it makes sense to evaluate whether it’s a good fit for your business – feature-by-feature, including real use cases and user feedback.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | 4.6 | 260 |
| G2 | 4.4 | 127 |
| Gartner | No reviews | No reviews |
| GetApp | 4.6 | 260 |
| Glassdoor | 4.8 | 22 |
| GoodFirms | No reviews | No reviews |
| Software Advice | 4.6 | 260 |
| Trustpilot | 4.3 | 276 |
| TrustRadius (out of 5) | 5.0 | 19 |
| Weighted Average Rating | 4.5 |
See also: What Made Us Choose Sources for Expert Score?
TextMagic Social Media
TextMagic Traffic & Engagement
Curious how users actually find and interact with TextMagic ? The table below covers traffic sources, user engagement, and other key textmagic.com metrics.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 520847.0 | 3.74 | 217.2 | 0.49 | 48% | 45% | 0.22% | 3.5% | 0.05% | 1.7% |
TextMagic Website Visits Two-Year Trend: Negative
Learn more: Website Traffic Indicators We Use.
Supported Integrations
TextMagic connects with platforms like Zapier , HubSpot , and Salesforce , ensuring your Call Management system fits into your existing sales and marketing tools without extra setup.
- Zapier
- HubSpot
- Salesforce
- Twilio
- Vonage
- WhatsApp Business
- Facebook Messenger
- Instagram DM
- Make.com
- GoDaddy
TextMagic Call Management Service Review
Feature Highlights: What Stands Out and What’s Missing
Here’s a look at what TextMagic actually delivers – and where it falls short.
| Call Management Feature | Availability |
|---|---|
| Voice Recognition | Not verified |
| Vanity Numbers | Not verified |
| Toll-Free Numbers | Yes |
| Real-Time Reporting | Yes |
| Professional Recordings | Not verified |
| Interactive Voice Response (IVR) | Not verified |
| Call Recording | Not verified |
| Call Analytics | Yes |
| Inbound Call Tracking | Yes |
| Call Filtration | Not verified |
| Automatic Call Distribution (ACD) | Not verified |
| API and Third-Party Integrations | Yes |
| Pay-Per-Call | Not verified |
| CRM | Not verified |
| CPaaS | Yes |
Now that you’ve seen the feature list, let’s break down how each capability impacts real-world Call Management.
Toll-Free Numbers
Textmagic provides toll-free numbers for the US and Canada that handle both SMS campaigns and two-way messaging from the same line. Customers replying to a campaign don’t pay anything to text back, and incoming messages are free on your end too. The toll-free numbers are 10DLC-registered, which keeps delivery rates higher and reduces the chance of messages being filtered by carriers before they reach the handset. For businesses that want customers to be able to call the same number they’re texting, call forwarding can be turned on so incoming calls route straight to your real phone number.
Real-Time Reporting
Textmagic lets you monitor SMS campaign costs in real time as messages go out, with delivery and response rates updating live from the moment a send starts. You can set up daily and monthly email reports to land in your inbox automatically, and important alerts — delivery failures, opt-outs, incoming message spikes — fire as they happen rather than waiting for a scheduled summary. The History page in the Messenger keeps a running log of every call and message with length, cost, time, and direction so nothing disappears into a black box after it’s sent.
Call Analytics
Every call made or received through Textmagic shows up in the History page with duration, cost, time of day, direction, and the number it came through. For messaging campaigns, the analytics cover delivery rates, response rates, open and click tracking for email campaigns, and opt-out counts. The campaign reports track performance across both SMS and email from one dashboard — useful for teams running both channels simultaneously who want to compare which format is driving more replies without jumping between separate tools.
Inbound Call Tracking
Textmagic lets you assign different virtual numbers to different campaigns, teams, or traffic sources, and inbound calls and messages log separately per number. The History page ties every interaction back to the number it came through — so if you’re running an SMS campaign off one number and handling support replies on another, the records stay separate and attributable. For businesses connecting existing CPaaS numbers through the BYOC feature, those numbers track independently too, so you’re not mixing campaign traffic with support traffic in the same log.
API and Third-Party Integrations
Textmagic’s SMS Gateway API comes with pre-written wrappers in 12 programming languages — Python, PHP, Ruby, Java, C#, and more — so dropping SMS into an existing application doesn’t require building from scratch. For teams that don’t want to touch code, Zapier connects Textmagic to 1,000+ business apps without any development work. The BYOC feature lets businesses plug in their existing CPaaS provider — Twilio, Vonage, Sinch, or Bandwidth — and use Textmagic’s interface and features on top while keeping their own rates and number inventory. The API sandbox and full documentation are available for testing before anything goes into production.
CPaaS
Textmagic covers SMS, MMS, email, voice calls, WhatsApp, Facebook Messenger, Instagram, and live chat from one platform, with a unified inbox where every channel’s conversations land in the same place. The BYOC feature makes it unusual among SMS platforms — rather than forcing you onto Textmagic’s own routes, you can plug in Twilio, Vonage, Sinch, or Bandwidth as the underlying carrier and use Textmagic’s interface and features on top, keeping your existing rates and numbers. It’s been running since 2001, is GDPR and SOC 2 certified, and currently serves 100,000+ users across industries ranging from healthcare to retail to internal team communications.
Average Performer in Call Management: While it provides basic call management features, TextMagic lacks the innovation, scalability, and reliability to compete with top-rated businesses.
Related: How We Classify Inbound Call Management Software.
What Do Customers Say About the TextMagic ?
Positive reviews:
“Typing texts by keyboard is so easy. The templates made our communications with patients smooth and speedy. The new email facility has made mailshots much more affordable.” – Rae C. ⭐⭐⭐⭐☆ October 29, 2025
“Very easy to use. I was hesitant to buy a monthly package so went month to month for several years. Now that I am sending more frequently I upgraded to monthly amount. But it is easy to change if my needs change. The messaging feature is good as well. Good notifications by email.” – Suzanne S. ⭐⭐⭐⭐⭐ June 6, 2022
Negative reviews:
“They changed their functionality to be able to text from landline numbers, never informed us, and continued to charge us despite our texts failing for 6+ months.” – Verified User in Accounting ⭐☆☆☆☆ January 26, 2025
“Customer service is terrible, we haven’t been able to use our numbers for over a year and they won’t fix whatever is broken.” – Verified User in Information Technology and Services ⭐☆☆☆☆ April 1, 2024
Positive reviews:
“The recordkeeping is great, so we can see the chain of communication for each employee, just like a text messaging log.” – Kelly T. ⭐⭐⭐⭐⭐ 2026
“There are a lot of offerings out there now for SMS texting with a phone number that can also be called and received on your cell phone with your app.” – Steven L. ⭐⭐⭐⭐⭐ 2026
Negative reviews:
“At this point, it is looking like Textmagic is going to be a bit too pricey for us to use them at this point for this purpose.” – Joseph S. ⭐⭐☆☆☆ 2026
“Most other services I have used will start increasing their prices to where it is no longer worth it, or begin to have bugs or issues.” – Tucker M. ⭐⭐☆☆☆ 2026
Positive reviews:
“Awesome place to work! Good salary, excellent work environment, and growth opportunities. They invest in the people who work for them. Also, the management gives it all for you to be content at work.” – Affiliate manager ⭐⭐⭐⭐⭐ March 1, 2023
“Reliable employer with interesting project and good salary. The interesting and up-to-date project, professional team, good salary, and flexible working hours. 20 days of vacation is 100% payable. Top management high professionals.” – Qa engineer ⭐⭐⭐⭐⭐ June 9, 2023
Positive reviews:
“My overall experience with Textmagic is positive. It’s easy to use and effective for sending messages to our clients. It has helped our clients with communicating with us.” – Jillian S. ⭐⭐⭐⭐⭐ December 2025
“Overall, I have not had any issues to note and highly recommend it to employers for employee communication. We are a group of 50+ employees, and it works great for our needs.” – Kelly T. ⭐⭐⭐⭐⭐ September 2025
Negative reviews:
“They do not take customer concerns seriously — even if you’ve been loyal for over a decade. I’ve been a customer for more than ten years, and the way they handled my recent issue was dismissive and unprofessional. It’s frustrating to feel like your loyalty means nothing. I expected better after all these years.” – Tobias S. ⭐☆☆☆☆ 2026
“Often have messages that don’t get delivered and there’s no way to know or check. Makes it very difficult to use for business communications. Support had no interest in helping, just gave me unrealistic requirements to be able to even look into it.” – Suean P. ⭐⭐☆☆☆ 2026
Positive reviews:
“Seems to work well and just gives me sign in complications but that could just be me as well. But overall wasn’t use and convenient.” – dbrown ⭐⭐⭐⭐⭐ January 30, 2026
“Simple to use but feature heavy, it’s been pivotal for my business to be able to reach customers in different ways. Does both text and email now! Wish there were more Zapier API like one to call a template.” – ryan ⭐⭐⭐⭐⭐ December 16, 2025
Negative reviews:
“TextMagic is the absolute worst. They have overly conservative screening practices and try to force you to do a Toll Free number instead of a 10DLC because they don’t want to put in the time and effort. When you follow every recommendation they have, they keep adding new requirements. The requirements also change depending on which support rep you get and who reviews your file. They love to implement delay tactics and waste your time for over a month and a half to get so close to 10DLC and then have them get super knit picky about something random, claiming the carrier is the one who cares. Went with someone else and got approved in 3 days, using all the same stuff that got rejected by TextMagic. Basically wasted 6 weeks on their tomfoolery.” – Luke S ⭐☆☆☆☆ February 25, 2026
“I have been trying to get approved to even test this program for several days now.” – Heather ⭐☆☆☆☆ November 2, 2025
Positive reviews:
“I wanted to add an SMS list to promote our special event fundraiser with mission Costumes Community Causes. I had never used an SMS service before so did some research and found TextMagic. As a small startup business, I needed the most cost-effective solution to try. TextMagic was the perfect solution for us. It is very easy to use and keep marketing costs low while reaching customers that do not want to read email and do not see our social media posts. It was really easy to add the collector to our GoDaddy website. My customers can add themselves or I can upload the signups from the events that we hold. I definitely recommend this if you want to add SMS text campaigns to your marketing.” – Suzanne Stafford ⭐⭐⭐⭐⭐ June 22, 2022
“Text messages can be used to provide notifications, alerts, reminders and promotional messages. You can upload contact lists and send messages to customers, employees, stakeholders, and even members of the general public who are involved in promotional activities. Provides an SMS gateway API to interact with websites and incorporate text messaging capabilities into daily activities.” – Umarani Paswan ⭐⭐⭐⭐⭐ June 22, 2022
Negative reviews:
“We are using TextMagic for our communication and sell to our customers. All our services are based using SMS exchanges. It is the most important tool of my company. Sometimes messages need 20 minutes to reach the destination. The support is incompetent and not polite, each time you need something it is impossible. I am totally stuck with them because the phone number that I pay each month to TextMagic is on all of my communication. Using Twilio and Smooch is 200% times better than TextMagic.” – Verified User ⭐☆☆☆☆ January 6, 2017
Ratings, scores, and feature assessments follow our standard evaluation process. See our review methodology.
